Have you ever wondered that the product you had planned to purchase suddenly appears as an AD out of nowhere while scrolling? Have you ever spent more money on items with offer tag as buy 3 at 999/- where you had planned to spend only 500/-? Have you ever bought an outfit just to make yourself look classier when you don't like it? How are the standards set? Why does the offers make you think you are saving money? How did your smartphone hear your thought of wanting something? The answer of these and much more question lies in this book.

The Psychology of Marketting' is categorised into 12 major lessons not only for the book but also for the readers. As E-commerce emerged, the expenditure had been increased. Handing over a 500/- Rupee note to the cashier caused quite a pact that making an online transfer of 2000/-. Are we really upgraded or is it a trap? Lot such scenarios and real shopping situations have been covered by author. This is literally an eye opener for all.

Author had kept the book light and freely flowing narration is a plus. I was able to relate most of the scenarios and feel its impact. Some technical concepts like Decoy effect, Band wagon effect, Halo effect and much more are covered which makes the book valuable in technical aspects. The method of AI marketting had also been decoded. I would say this more of an awareness book rather than a commerce based one. Chapter about Neuromarketting caught my attention more. Much recommended to all.

Reviewed by - Murshidha Ibrahim